In-Film
Branding. Brand Integrations. Product Placements
> Marketing brands
through films or filmed content
Surveys reveal > 75% of top Brands use it
KEY > Visibility. Seamless integration. Value addition
Case Study: Honey Kapoor Origins > Commercial Release. Also screened at top B-schools
Applause after the screening @ one of the top business-schools in India
Popcorn Flicks ensures optimal outreach of feature films and content
Screenings involving students > Exponential reach
Demography > Most active on social media. Perfect for making things viral
For example: The footfall at IMS University
Campus during the screening was 900 students in physical form, virtually the film reached 150,000 + students with 15 million impressions across social media only on it's first screening!
Popular concept > Reason
> Consumers exhausted of traditional brand communication
> Consumers want innovation to receive communication
In-Film Branding. Brand Integrations. Product Placements > USP
- Perpetual: fresh recall each time film or content is screened/streamed
- One time expense: unlike, print, radio, online & television
- Outreach - across the world, cutting across continents
- Longevity: Brand visible even after 100 years and beyond
- Perception: consumers perceive Brands advertised in films, shows or series to be superior
Honey Kapoor Origins screening at Silvercity Multiplex, Dehradun during a film festival
Perpetual Nature > After initial run Film has 'focused screenings' perpetually
> @ film festivals, knowledge sessions worldwide
Popcorn Flicks helps the brands to reach their potential
consumers in the most cost-effective and entertaining way. The founder Amit R Agarwal brings distinctive edge to any film or project.
Brand treatment > Augments Brands' appeal > value for money
Popcorn Flicks > Integrations done
Music Video > Shopping Mall l Feature Film > White Honey
Feature Film > Condom Brand l Short Film > Cafe
Popcorn Flicks > pioneered the concept of Branded Films in India
Film centered around your Brand > Cost-Effective > INR 15lacs onwards
The concept of Branded Films is very popular in
the west, with Brands commissioning or producing films centered around
their brand. The entire script will be such that it focuses on your
brand.
