In-Film Branding, Brand Integrations, Product Placements

In-Film Branding. Brand Integrations. Product Placements
> Marketing brands through films or filmed content

Surveys reveal > 75% of top Brands use it

KEY > Visibility. Seamless integration. Value addition

 

 

Case Study: Honey Kapoor Origins > Commercial Release. Also screened at top B-schools

Applause after the screening @ one of the top business-schools in India

Popcorn Flicks ensures optimal outreach of feature films and content

 

Screenings involving students > Exponential reach

Demography > Most active on social media. Perfect for making things viral

 
 

Popular concept > Reason

> Consumers exhausted of traditional brand communication

> Consumers want innovation to receive communication

 

In-Film Branding. Brand Integrations. Product Placements > USP

  1. Perpetual: fresh recall each time film or content is screened/streamed
  2. One time expense: unlike, print, radio, online & television
  3. Outreach - across the world, cutting across continents
  4. Longevity: Brand visible even after 100 years and beyond
  5. Perception: consumers perceive Brands advertised in films, shows or series to be superior

Honey Kapoor Origins screening at Silvercity Multiplex, Dehradun during a film festival

 

Perpetual Nature > After initial run Film has 'focused screenings' perpetually

> @ film festivals, knowledge sessions worldwide

 
Popcorn Flicks helps the brands to reach their potential consumers in the most cost-effective and entertaining way. The founder Amit R Agarwal brings distinctive edge to any film or project.
 

Brand treatment > Augments Brands' appeal > value for money

 

Popcorn Flicks > Integrations done

Music Video > Shopping Mall  l  Feature Film > White Honey

Feature Film > Condom Brand  Short Film > Cafe

 

Popcorn Flicks > pioneered the concept of Branded Films in India

Film centered around your Brand > Cost-Effective > INR 15lacs onwards

 
The concept of Branded Films is very popular in the west, with Brands commissioning or producing films centered around their brand. The entire script will be such that it focuses on your brand.