Cost-effective solutions for Brands to maximize outreach
Case Study: Brand Gem Mines, New Delhi, India
Integration with #BNHAF Awards and Festival
both in India and International Editions
Surveys.
75% of top
Brands use In-Film
Branding. Brand Integrations. Product Placements
Reason.
Consumers exhausted of traditional brand communication
Consumers.
Receive communication better, in an entertaining manner
Defining Attributes
- Perpetual: fresh recall of Brand, each time film or content is screened/streamed. Brand visible even after 25 years and beyond
- One time expense: unlike, print, radio, online & television
- Outreach: across the world, cutting across continents
- Longevity: after the initial run, the film has 'focused screenings' at the film festivals and knowledge sessions worldwide
- Perception: consumers perceive Brands advertised in films, shows or series to be superior
ensures best outreach and value-addition with integrated verticals
News-Portal l Awards and Festival
KEY: Visibility. Seamless integration. Value addition
Case Study: Honey Kapoor Origins. The film was released on OTT's with select cinema screenings. It was also screened at
top B-schools. Screenings involving students have an exponential
reach. This demography is the most active on social media. Perfect group to make a brand, an event, a product or a thing, viral.
For example: The footfall at B-Schools like G.L. Bajaj or IMS University
Campus during screenings is 300+ students per screening in physical form, virtually the film reached 500,000+ students with 25 million impressions across social media, only in it's first screening
Applause after the screening of Honey Kapoor Origins @ one of the top B-schools in India
Popcorn Flicks helps the Brands with most cost-effective outreach, the founder Amit R Agarwal brings distinctive edge to any film or project. Popcorn Flicks has done the following integrations
- Music Video. Shopping Mall
- Feature Film. Honey Brand
- Feature Film. Condom Brand
- Short Film. Cafe
Honey Kapoor Origins screening at Silvercity Multiplex, Dehradun during a film festival
Branded Films
Popcorn Flicks pioneered the concept in India very popular in the west
Brands commission films or content
to highlight their Brand with subtle script-focus on the Brand
