In-Film Branding, Brand Integrations, Product Placements

The key for In-Film Branding, Brand Integrations or Product Placements is 1. Visibility 2. Seamless integration 3. Value
In-Film Branding, Brand Integrations or Product Placements are marketing brands through films or filmed content. Surveys reveal that almost 75% of top Brands use it. Reason for it to be a popular concept is, consumers are exhausted of traditional brand communication, they want innovation to receive communication - the top USP of brand integrations/product placements/in-film branding is
  1. Perpetual: fresh recall each time film or content is screened/streamed
  2. One time expense: unlike, print, radio, online & television
  3. Outreach - across the world, cutting across continents
  4. Longevity: Brand visible even after 100 years and beyond
  5. Perception: consumers perceive Brands advertised in films, shows or series to be superior
Popcorn Flicks helps the brands to reach their potential consumers in the most cost-effective and entertaining way. The founder of Popcorn Flicks Amit R Agarwal is a multi-award winning filmmaker and brings distinctive edge to any film or project. 
 
The Big Question: Are the Brands judiciously treated?
 
Popcorn Flicks makes sure that a Brand is integrated seamlessly in the narrative of the film or content, to reach the target consumers in a subtle manner, yet having the desired effect and impression on the consumers. The Brand is treated with utmost sensitivity, augmenting the Brands appeal, thereby giving the Brand the best value for money. Popcorn Flicks has already used various Brands in films & filmed content for example
  • Music Video - Shopping Mall 
  • Feature Film - White Honey
  • Feature Film - Condom Brand
  • Short Film - Cafe
These Brands fit beautifully in the narrative of the film. Popcorn Flicks has also pioneered the concept of Branded Films in India - make a film centered around your Brand in a very cost-effective package of INR 15lacs. The concept of Branded Films is very popular in the west, with Brands commissioning or producing films centered around their brand. The entire script will be such that it focuses on your brand.

Popcorn Flicks with its proven track-record is the right fit for any brand to get associated with. We are one of the most cost-effective collaborators for any Brand, ensuring one of the best outreach and value-addition to Brands. We conduct regular events at top B-schools & film schools in India and abroad.
  • Film Festivals
  • Events
  • Knowledge Forums
 
 
Three titles of Popcorn Flicks produced films and content - CoVidGo, Honey Kapoor Origins, 69 Opposites Attract have got over 1 billion views worldwide. 69 Opposites Attract is the longest running webseries in the world with the Prelude + 1000 seasons running for 103 years - 2018-2020-2121. The prelude had 33 episodes, each season has 15 episodes. The prelude started streaming from December 24, 2018. Within fifteen months 69 Opposites Attract prelude got 50 million views across video-sharing and social media platforms - YouTube, Vimeo, TikTok, Instagram, Facebook and others. The seasons of 69 Opposites Attract were then picked up by Roku channels and OTT's and got an overwhelming response from the audiences.
 
Popcorn Flicks produced feature films, shows, and webseries won awards, international acclaim and fame, with screenings and streaming:
  • Cinemas 
    • Legendary Cinemas like Village East Cinemas, New York, USA  
    • Commercial multiplexes like Silvercity, Dehradun, India 
  • Roku Channels 
  • OTT's