In-Film Branding, Brand Integrations, Product Placements

In-Film Branding, Brand Integrations or Product Placements in films are marketing brands through movies. A popular concept, surveys reveal that almost 75% of Top Brands use it: reason being, consumers are exhausted of traditional brand communication, they want innovation to receive communication - the USP of brand integrations / product placements / in-film branding
  1. Perpetual
  2. Fresh recall, every time the film is screened or streamed
  3. Long-Life Brand visible even after 100 years
  4. One time expense
The key is visibility, seamless integration and the value the association brings to the brand. Popcorn Flicks with its proven track-record is the right fit for any brand to get associated with. We are clear that the integration is only considered successful, when the film gives the Brand:
  1. Visibility
  2. Seamless Integration
  3. Value
 
Popcorn Flicks is one of the most cost-effective collaborators for any brand for an association. We ensure one of the best outreach and value-addition to any brand. Value Addition to Brands at top business schools & film schools in India, Maldives, Kyrgyzstan, Italy, France, Germany.
  • Film Festivals
  • Events
  • Knowledge Forums
The founder Amit R Agarwal is an award-winning filmmaker; two awards top-line his list of awards.
  • Karmaveer Chakra Award 2021 instituted by iCONGO in partnership with the United Nations
  • Lord Baden-Powell National Award 2020
Popcorn Flicks produced feature films, shows, and webseries won international acclaim and fame, with screenings and streaming available at:
  • Cinemas 
    • Legendary Cinemas like Village East Cinemas, New York, USA  
    • Commercial multiplexes like Silvercity, Dehradun, India 
  • Roku Channels 
  • OTT's
Popcorn Flicks helps the brands to reach their potential consumers in the most cost-effective & entertaining way. The brand is integrated seamlessly in the film or content, such that, it reaches out to the consumers in a subtle manner, yet having the desired effect and impression on the consumers.
 
The Big Question: Are the Brands judiciously treated?
Popcorn Flicks makes sure that a brand seamlessly merges with the narrative. The Brand is treated with utmost sensitivity, augmenting the Brands' appeal and reach to the prospective consumers, thereby giving the Brands' the best value for money. We have already used various Brands in films & filmed content for example
  • Music Video - Shopping Mall 
  • Feature Film - White Honey
  • Feature Film - Condom Brand
  • Short Film - Cafe
These Brands fit beautifully in the narrative of the film.

 
Three titles of Popcorn Flicks produced films and content - CoVidGo, Honey Kapoor Origins, 69 Opposites Attract have got 1 billion views worldwide. 69 Opposites Attract - the longest running webseries in the world - with Prelude+1000 seasons, run from 2018-2020-2121 for 103 years. It got 50 million views across social media platforms tiktok, vimeo, youtube, facebook, instagram, linkedIn in just 2 years from December 24, 2018 to December 23, 2020. From December 24, 2020 onwards it's streaming on a Roku channel and OTT's worldwide.
 
Branded Films - Make a film centered around your Brand, in a very cost-effective package of INR 15lacs. The concept of Branded Films is very popular in the west, with Brands commissioning or producing films centered around their brand. The entire script will be such that it focuses on your brand.