In-Film
Branding. Brand Integrations. Product Placements
> Marketing brands
through films or filmed content
Surveys reveal > 75% of top Brands use it
KEY > Visibility. Seamless integration. Value addition
Case Study: Honey Kapoor Origins > Commercial Release. Also screened at top B-schools
Applause after the screening @ one of the top business-schools in India
Popcorn Flicks ensures optimal outreach of feature films and content
Screenings involving students > Exponential reach
Demography > Most active on social media. Perfect for making things viral
For example: The footfall at IMS University
Campus during the screening was 900 students in physical form, virtually the film reached 150,000 + students with 15 million impressions across social media only on it's first screening!
Popular concept > Reason
> Consumers exhausted of traditional brand communication
> Consumers want innovation to receive communication
In-Film Branding. Brand Integrations. Product Placements > USP
- Perpetual: fresh recall each time film or content is screened/streamed
- One time expense: unlike, print, radio, online & television
- Outreach - across the world, cutting across continents
- Longevity: Brand visible even after 100 years and beyond
- Perception: consumers perceive Brands advertised in films, shows or series to be superior
Honey Kapoor Origins screening at Silvercity Multiplex, Dehradun during a film festival
Perpetual Nature > After initial run Film has 'focused screenings' perpetually
> @ film festivals, knowledge sessions worldwide
Popcorn Flicks helps the brands to reach their potential
consumers in the most cost-effective and entertaining way. The founder Amit R Agarwal brings distinctive edge to any film or project.