Cost-effective solutions for Brands to maximize outreach
Case Study: Brand Gem Mines, New Delhi, India
Integration with #BNHAF Awards and Festival
Surveys.
75% of top
Brands use In-Film
Branding. Brand Integrations. Product Placements
Reason.
Consumers exhausted of traditional brand communication
Consumers.
Receive communication better, in an entertaining manner
Defining Attributes
- Perpetual: fresh recall of Brand, each time film or content is screened/streamed. Brand visible even after 25 years and beyond
- One time expense: unlike, print, radio, online & television
- Outreach: across the world, cutting across continents
- Longevity: after the initial run, the film has 'focused screenings' at the film festivals and knowledge sessions worldwide
- Perception: consumers perceive Brands advertised in films, shows or series to be superior
Popcorn Flicks, right fit for brand-association
ensures best outreach and value-addition with integrated verticals
- Popcorn Flicks: Production, Distribution, Exhibition
- Bol-News: Online News Portal
- #BNHAF Awards and Festival: Awards Show
KEY: Visibility. Seamless integration. Value addition
Case Study: Honey Kapoor Origins. The film was released on OTT's with select cinema screenings. It was also screened at
top B-schools. Screenings involving students have an exponential
reach. This demography is the most active on social media. Perfect group to make a brand, an event, a product or a thing, viral.
For example: The footfall at B-Schools like G.L. Bajaj or IMS University
Campus during screenings is 300+ students per screening in physical form, virtually the film reached 500,000+ students with 25 million impressions across social media, only in it's first screening
Applause after the screening of Honey Kapoor Origins @ one of the top B-schools in India
Popcorn Flicks helps the Brands with most cost-effective outreach, the founder Amit R Agarwal brings distinctive edge to any film or project. Popcorn Flicks has done the following integrations
- Music Video. Shopping Mall
- Feature Film. Honey Brand
- Feature Film. Condom Brand
- Short Film. Cafe
Honey Kapoor Origins screening at Silvercity Multiplex, Dehradun during a film festival
Popcorn Flicks pioneered the concept of Branded Films in India
Concept of Branded Films, very popular in
the west
Brands commission or produce films or content
centered around
the brand with script-focus on the brand
Cost: INR 25lacs or US$33000 onwards
