Corporates spend CSR Funds every year
Corporates good work, positive impact on society is still largely unknown
Honey Kapoor YoLo fills the gap
Highlights work done by the CSR. Impact of corporates' intiative on Society
Awards
Honey Kapoor Origins Film 1 in hexalogy won Karmaveer Chakra Award
instituted by iCONGO in association with the United Nations
CSR funds spend maximum on Education. Healthcare. Rural development
Honey Kapoor YoLo addresses these three
Made under very important issues
Mental health
awareness. Suicide prevention
Brings positive impact on society
Ensures best outreach and
value-addition
Referenced in B-schools l film schools
Masterclasses l Knowledge Series Case Study: Honey Kapoor Origins. The film was commercial
released on OTT's with select cinema screenings. It was also screened at
top B-schools. Screenings involving students have an exponential
reach. This demography is the most active on social media. Perfect group to make a brand, an event, a product or a thing, viral.
For example: The footfall at IMS University
Campus during the screening was 900 students in physical form, virtually the film reached 150,000+ students with 25 million impressions across social media, in it's first screening itself
Applause after the screening of Honey Kapoor Origins @ one of the top B-schools in India
Impact Mission films successfully executed
Visibility. Seamless integration. Value addition
Expected Audience Size. One Billion in lifetime. Perpetual in Nature
Case Study: Honey Kapoor Origins l Conventional Screenings
Screening at Silvercity Multiplex, Dehradun during a film festival
- Opening Credits. Name listed during opening-credits under 'Thanks to'
- End Credits. Name listed during end-credits under 'Thanks to'
- Award and Felicitation with our partner award festival, #BNHAF Awards and Festival for outstanding work in CSR initiative for bringing a positive change to the society
- Interaction with the media at the Hybrid Press-Conference of Honey Kapoor YoLo (in-person or on Zoom)
- Invitation-passes to the entire team for the Premiere of Honey Kapoor YoLo in Delhi-NCR, India (people can also join virtually on ZOOM)
- Invitation-passes to the entire team for the Opening Night Party of Honey Kapoor YoLo in Delhi-NCR, India
Films Released in Honey Kapoor hexalogy
Honey Kapoor Origins
Releases on October 10, 2023 - World Mental Health Day
